This global pandemic is causing unprecedented times for everyone’s personal lives and careers. If you’re in the construction industry, it can be a worrisome time where you feel like you’re hustling just to get a prospect on the phone.
Luckily, there are many different techniques that you can consider in order to build up your prospect list for new projects. These techniques will bring the clients to you, as well as provide you with more options for the projects you want to do.
Here are several helpful ways to find a new construction project while you’re working from home during the coronavirus.
1. Use a Leads Database Company
Imagine not having to pick up the phone 80 to 100 times a day for cold calls. Those cold calls only yield around a 10-percent success rate, and even that might be stretching it. You need to find solutions that will help you gain access to projects now and start them relatively quickly. That way, you can reel in the revenue a lot sooner as well. If your company is in desperate need of leads, then it would be advantageous for you to use a trusted leads database company. They offer different membership plans and tiers that allow you access to all different kinds of projects.
You can search them based on location, project type, etc. and find a great fit for your business in only a few minutes. These database companies help you push the envelope with online sales and marketing tools that your business wouldn’t otherwise have. Be sure to explore all the different benefits that a lead database can offer your business.
2. Local SEO
Search engine optimization, for those of you that are unfamiliar, is one of the biggest online marketing techniques in the world right now.
It’s the tactic of designing and editing your website to cater to the needs of today’s search engines. By doing so, you’ll climb higher on their rankings and (hopefully) wind up on Google’s top search results page.
How do you do that? By implementing a mixture of high-quality content, keywords, blogging, an easy-to-use layout, internal links, external links, and much more. It takes a while to build up but has significant rewards for those that take the time to do so. Seeing as how you’re quarantined for the pandemic anyway… what better time than now to build up your SEO strategies?!
However, a construction company’s business is more localized. So, that being the case, you’ll want to build your local SEO standings, more specifically. Think of it this way, when you want to try a new local restaurant, you go to Google and type in something like “Italian restaurants near me”. Believe it or not, clients do the same thing for every service they need, including construction projects.
3. Incentivize Referrals
Not only is this the time for you to build up your book of business, but it’s also time to dive into that current book of business for more leads. Referrals have always been, and always will be, the warmest leads that your company can acquire. That’s what makes a leads database company so valuable for your company.
They lower the typical hesitations and barriers that come into play because both sides have a common friend or colleague.
However, asking for referrals won’t work all the time. Especially in times like these, so you’ll have to pull out a bag of tricks in order to acquire more of them. That’s why it’s vitally important to incentivize your current or previous customers for referrals. Try something like purchasing multiple gift cards to give away in the order in which you receive referrals.
For example, the first client to give you a referral receives a $50 gift card to Home Depot. The second client gets a $20 gift card to Starbucks. The third client, a $10 gift card to Starbucks, and so on.
4. Use Pay Per Clicks
Much like search engine optimization, pay per click ads are a top-notch digital marketing strategy in today’s marketplace. However, unlike SEO, your PPC ad campaigns should render a much more immediate conversion rate.
Pay per click ads is exactly as the name would imply. You pay for certain outlets, such as Google ads, to run your advertisements and pay for the number of clicks that you get. These advertisements offer more return because they’re strategic. They not only allow you to reach a broader target audience, but also new prospects you might not have thought of.
Better yet, you can use the data that you gather as a way of strategizing your next PPC campaign.
5. Boost Your Social Media
Many construction companies make the mistake of thinking social media isn’t a place where they can acquire new business sales from. That couldn’t be further from the truth. For all you know, one of your followers on Instagram could be the CEO of a local hospital that’s building a branch site.
Try investing more time into your social media outlets and connecting them back to your website as often as possible. You can also use tools such as shoppable posts to direct more prospects straight to your website.
Find Your Next Construction Project Today!
Now that you’ve seen many different ways of finding new leads, it’s time to reel in your next construction project today! Start by trying out a free test drive of Construct-A-Lead, and gain access to all the benefits of a leads database company for your business!
For more inquiries, please feel free to fill out our online contact form and we’ll be happy to assist you further!